A creative cultivator, specializing in UX & product design, who brings a curiosity of immersive media, strategy, & AI to big brands.

About me

When I was 16, I took a pen  pencil, sketched out a chart, and share it with a relative. To their surprise, it was a mnemonic system that help them remember military time at work, from using simple arithmetic.

Little did they know, I was doing an observational study, listening to how experiencing that challenge impacted them at work; and that small observation made a difference from them knowing when to clock in to get their paycheck on time.

That's how I work as a designer – with an eye to spot patterns and gaps, a curiosity to ask why, a mind for strategy, and an initiative to find resolve and clarity.

Over the past 13 years, my journey carried me through many disciplines, starting from visual arts to now UX and product design. I've worked on design projects at several companies, in industries including communications, brand management, advertising both client-side and agency-side, and more.

Moving forward, I look forward to pushing boundaries, crafting meaningful experiences that resonate with users, and leveraging my keen curiosity to make a positive impact on businesses, big brands, and the creative community.